Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

Discount Auto Accessories Make the Grade

Everyone is trying to save money these days and trying to curb any major purchases like cars. Not creating extra expenses is the name of the game especially when it comes to vehicles. Payments can jump for not much of a car in many cases. That is why it is important to learn to find discount auto accessories.

It also helps even if you are auto repair challenged, to keep a small tool kit in the car. A pliers, screwdriver, a set of jumper cables and some fuses plus a small wrench set can get you out of a lot of jams. Even if you don’t know what to do with the tools, there may be someone around that knows what to do with the tools. Many cars are now operated as much by computer as anything else, but if your battery goes dead, having a set of jumper cables can get you on the road sooner. Make sure your tool set is what you need either inches or metric. Check to make sure you have the correct type for your particular vehicle.

The discount auto accessories industry is very competitive and there is a healthy secondary market. You can check out the local salvage yard or auto parts shop but if you need something major like a radiator, there are entire networks of salvage yards and garages that you can post what you need and they will find it for you. Then you can decide on the best deal and then the part is delivered to your door. In most cases, it is at least as cheap as having to find and remove the part yourself at some obscure salvage yard and not have the right tools. It’s a lot less messy and the part is torn up before you get it.

To make the most out of discount auto accessories, it is probably wise to get a complete manual for your vehicle. No, not that hokey booklet that passes for a manual that comes with the car, but a detailed manual that has parts, fittings, etc. This will help you get the right part yourself without having to go to a dealership and pay full retail. Sometimes you can get the part and then find someone who can put the part in. In many cases however, you will have to get a code reader and hook it to your car if you need to figure out why a certain light is on and what can be done to fix the problem.

Electric Vehicle Kits – Build Your Own Electric Car

With rising fuel costs, more and more people and are looking for alternatives. One such alternative that is gaining popularity, especially with the do-it yourself types, are the electric vehicle kits. Anyone familiar with automobiles can now use these kits to convert traditional gas powered vehicles to one powered by electric current.

However, converting a traditional Gas powered vehicle into an electric vehicle can be a very daunting task. Only those who are the very mechanically minded should try this. To convert the vehicle will require extensive modifications to nearly all-mechanical parts of the car. Everything from the engine to the radiator, heater and air-conditioning, to the gauges on the panel. On top of that, the electric cars have to be recharged on a regular basis, which means having to purchase or use the services of recharging station. Solar power could be another potential source of power for the electric vehicle.

Can any car be converted into an electric vehicle?

Unfortunately, the answer is no. Not all cars can be converted into an electric vehicle. However, and the most common electric vehicle kit seems to be the Chevy S-10 pick up kit. For examples to follow just do a search online for Chevy S-10 pickup Electric conversions.
Other cars that are good candidates for conversion are the Chevy Geo, especially from 1989 to 1999. These cars are good potential candidates for an electric vehicle kit conversion. Cars similar to the Chevy Geo Metro, such as the Chevy Sprint, Pontiac Firefly and the Suzuki Swift are also ideal for conversions too.

Are there downsides to using an electric vehicle kit?

Going back a few years, many people associated electric powered vehicles with slowness and a lack of power. But as usual, thanks to technology, significant advances in the electric vehicle have changed all that. With these electric vehicle kits some cars can reach top speeds of between 70 and 75 mph. nonetheless, converting to electric power still has its drawbacks.

The biggest drawback it is of course the need for recharging the batteries. As an example, the Chevy Geo Metro kit must be recharged every 20 to 40 miles, depending on driving habits and battery quality. For city driving, this would be ideal. However, for lengthy commutes on the highway, this would not be ideal.

The Chevy S-10 with an electric vehicle kit installed will run a little longer on a single charge. On a single charge, the S-10 should last between 40 and 60 miles. Again this depends upon the driving habits as well as the size and quality of batteries. Some S-10 models can be equipped with solar powered panels which would in reduced in the need for charging, at least when driving during daylight hours.

Converting vehicles with electric vehicle kits is not a cheap affair. Most conversion kits seem to cost between $8000 to $10,000. And this does not even include professional installation as well as the cost of the batteries, not to mention access to or the purchase of a charging station.

Quite frankly, with the cost involved of using an electric vehicle kit, it probably wouldn’t be very practical for the average consumer, especially if they do a lot of highway driving. However, that being said, it probably would be ideal for a back yard mechanic who loves to tinker with cars and has a few bucks to throw around and wants to impress his beer-drinking buddies.